We were asked by North East solicitors Hadaway & Hadaway to strengthen their online marketing strategy. The firm needed to project locality and it's people as a focal point to compete in their changing marketplace with larger faceless corporate chain brands.
We've built a cleanly designed site that focuses heavily on the companys strengths, with strong call to action banners linking from each of their services departments to separate contact forms. An ajax based 'Request Call back' form is also available throughout as well as 'join us' banners to register to the site for their newsletter and information downloads. For the people sections we've took uniform photos of their team and each team member has a link directly to their own individual contact form. The News section features an aggregated legal news feed module and each section of the site has it's own header with images of the firms immediate local area of Tynemouth and North Shields to further project the message of locality.
The Hadaway team now have full control over their website with a content management system featuring state of the art mass emailing and forms control, which we've gave training on with continued support. The site was developed around highly searched local industry related key word terms such as 'solicitors newcastle' & 'solicitors north east', this coupled with fresh updated content in the form of news and promoted services gives the site the best possible on site optimisation for high search engine rankings and seeing a profitable return on investment.
Visit hadaway.co.uk: Solicitors North East
" Our previous site was in desperate need of modernisation, we also had some some new marketing objectives to co-inside with our new branding so we commissioned edot3 as they had been recommended to us. Working with them closely on each stage of the design and development was an enjoyable process and their team helped us with important factors of online marketing and conversion. The new site projects the Hadaway & Hadaway brand in a local, friendly and personable way which is exactly how we need to engage our visitors. Being able to update the site easily with the CMS is a great time saver for me personally as it's my job! The new site has been live for less than a year now and we are already seeing more contacts and leads coming through than before. We would recommend edot3 to any company who needs a new site or help with online marketing. "
Derek Billham
Practice Manager
Visit Hadaway.co.uk
