There is an ocean of so-called website designers out there, you need someone who can steer you clear of the rocks and shoals and deliver you to success and profitability.
After all, the reason you have a website is to expose your business to a broader audience, attract more clients, and grow your enterprise. You need someone who understands web design & development and who will take the time to understand your needs and goals and then work with you to achieve them.
Many site designers believe that delivering a product is a onetime thing – publish your site and we’re done. At one time, that may have been true; anyone with a little HTML knowledge or a software package could throw together a respectable web page. To be competitive today, you need someone that understands modern web design, navigation, Search Engine Optimization (SEO), and social networking. You should choose a company that is high in ranking for searches such as 'Web Design (insert your nearest city or town), as if they are able to reach first page for this kind of competitive search then they will be able to build you a site that does well in searches also. For intance we come first page (within the top 4) for the search of Web Design proving we know what we are doing with regards to SEO as this search is highly competitive and therefore harder to acheive first page.
Thorough knowledge of SEO alone sets a good website designer apart from the competition. Think about the last time you did an Internet search. Did you dig down to the 4th or 5th page to find what you were looking for? Neither will your potential clients!
They also won’t click on a site just because it’s first or has the biggest link. You want the right people coming to your site for the right reasons; otherwise it’s just wasted traffic. This requires a thorough knowledge and experience in SEO and how it fits into web design.
Social media is another area where a good website designer shines. It’s not just about knowing how to tweet or liking someone’s page. Having the experience to use the myriad of social networking media to market your site and create buzz about you and your company – that’s the real value of social networking.
If you haven’t even started with a web presence, there’s no time like the present. Find a website designer that offers domain registration and hosting as well. They can help you through the entire experience from choosing a useful domain name, web design & development, and all the way through to the finished site, and then continue working with you to achieve your goals.
Don’t drown in the sea of web hosts and designers that seem to come in wave after wave.
Let a good website designer steer you to a successful Internet presence.
Hint: you are in the right place.
Last Updated on Friday, 13 July 2012 16:34