How the plus 1 button can help your sites rankings

Getting found on the first page of Google for your niche is a very hard task, especially if your niche is popular. Before Google+ and the plus 1 button, site owners had to learn various technical aspects of search engine optimisation. Now, thanks to the Panda algorithm change and the plus 1 button, website owners can focus on their site’s quality, instead of appealing to the Search Engine Results Page (SERPS).

The plus 1 button is Google’s version of Facebook’s like button and Youtube’s thumbs up button. However, unlike Facebook and Youtube, the plus 1 button is not limited to just one social media site. In fact, the plus 1 button operates within the search engine and the Google+ social media site to help refine search listings. This small feature will help make search results more relevant and unique.

Google has worked hard to take control of their search engine and eliminate low quality and spam sites from appearing high in the rankings. Though many business owners were upset about the algorithm changes, Google remains confident that it is making its search algorithm more relevant for people who are looking for unique and informative content.

The plus 1 button puts the power of search in people’s hands. It allows them to decide what they believe are high quality websites. Moreover, Google is using this information to improve their search listings.

When you plus 1 a website, the people in your network can see that you have recommended that site as a quality site, unless you change your privacy settings to hide your name. Additionally, users from around the world can see how many plus 1s a single website has accumulated.

People trust their friends’ opinions, so when they see a site that you have plus 1’d, they will probably be compelled to view that site to see why you have recommended it. This is a great way to create an unintentional word of mouth marketing campaign for your site.

Also, when people plus 1 a site, it may be shown as a recommendation to his or her friends in the Google+ website.

This new change takes the focus away from SEO and puts the focus on quality. To appeal to this new type of social marketing, you need to optimise your site for quality. When people visit your site, they should automatically want to click the plus 1 button.

The plus 1 button is just another example of how online marketing is trending towards social media and the opinion of other people. Of course, you should always make sure that you keep your site’s content relevant to the overall message or niche that you are representing.