
What possibly started as a fledgling business has now spread its wings and grown into a robust enterprise. Now, you want your customers to renew their perceptions about your business, and not relate to you as the fledgling business you once were. One good way to project your newfound status is to rebrand your business.
Rebranding is the process of enhancing the image and building a more powerful identity for your company. Typically, you need to enhance your logo, formulate a powerful tagline, refurbish your business website and adopt a different approach for interacting with your customers. However, rebranding can be tricky because you could end up dissociating your customers from all the goodwill that you built over years. Rebranding needs to enhance your identity rather than creating a completely different image for your company.
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Last Updated on Sunday, 24 February 2013 14:20 |
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If your looking for a new website design for your restaurant without breaking the bank then worpress is a great place to start. With a customised wordpress theme you can have a high end website design with full content management for a fraction of the cost of a bespoke build.
We know how tight profit margins are for restaurants and understand it can be difficult to justifiy any substantial marketing budget. What you can't ignore however is the fact that these days your potential customers are making decisions about where to eat out on their computers and mobile devices. Having a great site that wets the appetite of visitors can be a great marketing asset that will pay for itself many times over.
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Last Updated on Monday, 03 December 2012 17:56 |
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More about restaurant website themes for wordpress...
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Converting your product into a brand is sure to give your business the recognition it needs. A suitable logo design can take things further. Some of the biggest companies and businesses rely on their logos to represent them in the market. And it is not without reason. If your current logo and branding are not doing the trick, rebranding may be your solution.
What is branding and rebranding?
Branding is lending your product or service a little bit of your company’s personality. It helps your products and services present a uniform front for your company. Branding your product ro services plays a crucial role in marketing successfully.
Rebranding creates a fresh identity for your company. It breathes new life into an old business that is losing its place in the market and it can also change the market perception of your products.
Say no to cheap branding and logos
When you decide to label your business and bring it under a brand name and logo, it makes sense to hand over this responsibility to a market specialist. Trying to figure out a solution using Photoshop will not work. Neither is it fruitful to solicit suggestions from your customers by holding contests to that end.
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Last Updated on Monday, 03 December 2012 17:24 |
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Many people forget that visitors frequent sites that they are comfortable navigating and not just flashy ones loaded with graphics. If your website succeeds in getting constant responses from visitors, it then has a successful conversion rate. If not, it’s time to brush up your marketing skills and review your website’s design flaws. Your website conversion does not include only sales; it also includes enquiries, feedback and subscriptions.
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Last Updated on Wednesday, 24 October 2012 12:27 |
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We've donated a web site for the Bike For Bobby film on behalf of Fantomeline post production for the Robbie Elliot Foundation.
Bike for Bobby is a 3,500 mile bike ride from Portugal to Newcastle by way of Porto, Lisbon, Barcelona, Eindhoven, London and Ipswich arriving in Newcastle (hopefully) by the 10th of November to coincide with Newcastle United’s home game against West Ham. Former NUFC defender Robbie Elliott and Tri-Athlete Phil Gray will be attempting this monumental task in aid of cancer research. All funds will be raised through The Robbie Elliott Foundation.
They will be visiting every club that Sir Bobby Robson managed during his illustrious career.
Fantomeline, who are the leading post production house in the North East will be travelling with the team to film for the 'Bike For Bobby' film set for release in early 2013. The site for the film has been made so the team can easily update with news and video of the tour.
www.bikeforbobbyfilm.co.uk
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Last Updated on Thursday, 18 October 2012 16:46 |
Human beings are very visual creatures. Out of all the senses, vision is the one that makes the biggest impact on a person.
When you think about this, it makes it even more important to convey a professional brand image through the graphics and images that your company uses. The branding images that are included are your company logo, website, social media, and any fliers, posters, or other print that you distribute to customers. In fact, these are only the most basic things that you need to worry about. Any part of your business that a customer sees, should be visually appealing and convey the brand image that you want the customer to be exposed to. Have you ever thought about the signage on the exterior of your building? What about the out dated business cards you are using? Both of these things should send a message to your customers about who you are and what your business is about.
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Last Updated on Thursday, 18 October 2012 16:45 |
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